边锋游戏

低端新能源汽车存活录:生存or消亡?
发布时间:2019-07-17 14:34:03

低端新能源汽车存活录:生存or消亡?


边锋游戏DANGPINDUODUOHEQUTOUTIAOJIELIANFUMEISHANGSHIHOU,SHICHANGXIACHENJIUCHENGWEILEYIGERECI。ERZAIXINNENGYUANQICHELINGYU,WULUNSHIDAMINGDINGDINGDETESILA,HAISHIGUONEIDEZAOCHEXINSHILIYULAI、XIAOPENG、WEIMA、LIXIANGDENGCHEQI,ZOUDEDOUSHIZHONGGAODUANLUXIAN,XINGYEHUATIYEWANGWANGSHIWEIRAOTAMENZHANKAI。


不同于引人注目的中高端新能源汽车市场,低端新能源汽车市场一直都处于边缘化的状态,这一市场是否具有前景?在国家补贴政策退坡后,他们又面临着怎样的挑战?新能源汽车需要市场下沉吗?


刚需之下的低端新能源汽车市场


DANGWOMENTANXINNENGYUANQICHEDIDUANSHICHANGZHIQIAN,SHOUXIANYAODUIHEWEI“XINNENGYUANQICHEDIDUANSHICHANG”XIADINGYI,BENWENHUAFENDEBIAOZHUNYOUJIGEFANGMIAN:YI、SHOUJIADIYU10WANYUANDECHEXING;ER、WEIXINGDIANDONGCHEYIJIDISUDIANDONGCHE。YISHOUJIAJIAODIDEBEIQIECXILIECHEXINGWEILI,GAICHEBUTIEHOUSHOUJIAZAI5.18WAN-6.18WANYUANZHIJIAN,SHIQUANQIUXINNENGQICHESHICHANGDEDIERDACHANGXIAOCHEXING,JINBANNIANLEIJIXIAOLIANGJIUDADAOLE39906LIANG。


ERWEIXINGDIANDONGQICHEYIJISHOUJIAJIANGDIDEDIANDONGQICHEZHUYAOZAIFENSHIZULINLINGYUYOUGUANGKUODEYINGYONG。GENJUYILANZHONGZIXUNDEBAODAOXIANSHI,YUJIDAO2020NIAN,ZHONGGUOWEIXINGDIANDONGQICHESHICHANGXUQIULIANGDADAOLE650WANLIANG,ZHUYAOFENBUQUYUWEISANSIXIANCHENGSHI。ERDISUDIANDONGCHEWANGWANGSHOUJIAZAI2WANYUAN-4WANYUANZHIJIAN,DINGWEISHILAONIANDAIBUCHE,ZHUYAOXIAOFEIQUNTISHILAONIANREN、ZHENGTIDECHANPINGOUZAOHECAOZUOYEJIAOWEIJIANDAN。


YICIKEJIAN,WULUNSHIWEIXINGDIANDONGCHESHICHANG,HAISHIJIAGEDIYU10WANYUANDEXINNENGYUANQICHESHICHANG,SUIRANBUBIZHONGGAODUANSHICHANGWANYIJIGUIMO,DANRENGRANSHIYIPIANQIANJINGBUCUODESHICHANG,YOUQIZAIRENKOUZHONGDUODEWOGUO,XIAOFEIXUQIUDUOYANGHUA,YONGHUDUIYUJIAGEDEMINGANDU,RANGZHEIXIECHEXINGNENGGOUMANZUBUSHAORENDEXUQIU。


边锋游戏DANGRANZAOYOUBUSHAOZHENGCHECHANGKANDAOLEZHEIKUAI“DANGAO”,BINGZHENDUIDIDUANSHICHANGTUICHULEXIANGYINGDECHEXING,BIRUBEIQIXINNENGYUANDEECXILIE、QIRUIXINNENGYUANXIAOMAYI、JIANGHUAIiEV E/S、JIANGLINGE200 EV、ZHIDOUD2 EVDENG。


伴随着新能源电动汽车的兴起,国家对于新能源汽车边锋游戏的支持等,针对低端市场的新能源汽车受到了不少用户的喜爱。然而在2016年国家下发《关于调整新能源汽车推广应用财政补贴政策的通知》(以下简称“通知”)后,可以看到,政府层面对于新能源汽车的补贴政策正在收紧。通知中明确提出,对于电动汽车要设定明确的标准,包括续航里程、能耗水平、电池新能源水平等。


边锋游戏JINNIAN3YUE,CAIZHENGBUGONGBUDE《GUANYUJINYIBUWANSHANXINNENGYUANQICHETUIGUANGYINGYONGCAIZHENGBUTIEZHENGCEDETONGZHI》ZHONGGUIDING,6YUE25RIZHIHOU,XUHANGLICHENGZAI250kmYIXIADEDIANDONGCHEJIANGWUFAHUODEGUOJIABUTIE。ERCIQIAN,XUHANGZAI150km-250kmZHIJIANDEDIANDONGCHENENGGOUHUODE4.5WANYUANDEGUOJIABUTIE,YINCIJINCONGJIAGESHANGKAN,BUTIEZHENGCETUIPODUIYUDIDUANXINNENGYUANQICHESHICHANGSHIZHIMINGDEDAJI。


边锋游戏CHENGLIANMISHUZHANGCUIDONGSHUJIUZHICHU:“RUMENJIXINNENGYUANQICHEZUIDADETEDIANJIUSHIDICHENGBEN、DIXUHANG,DIANCHIDENENGLIANGMIDUYIDI,ERXINDEBUTIEZHENGCEBIRANJIANGXIANGGAOXUHANG、GAONENGLIANGMIDUDEXINNENGYUANSHICHANGKAOLONG,YINCIBANSUIBUTIEDEJINYIBUTUIPO,DUIDIDUANSHICHANGDEYINGXIANGXIANGXINSHIJUDA。”


整车厂们迎接“挑战”


BEIQIJIUSHIQIZHONGDIANXINGDAIBIAO,SHENZHIYINQIZAIBUTIEZHENGCESHISHIQIANHOUCHUXIANDEJUDABODONG,BEIWAIJIECHENGWEI“CHENGYEDIDUAN,BAIYEDIDUAN。”


ZAOZAIQUNIAN6YUE,BEIQIECXILIEJIUYINWEIXINBUTIEZHENGCEDESHISHISHIQULEQICHEBUTIE,TAMENYEYINCIXUANBUTINGCHANEC180HEEC200,BINGQIECHEXIALEQIXIAOLIANGDANDANGECXILIECHEXING,ERZAIDANGSHI,BEIQIECXILIEGONGXIANLEQIQUANBUXIAOLIANGDE80%。


TONGYANGZAOYUDEHAIYOUZHIDOU、QIRUI、JIANGHUAIDENGZHENGCHECHANG。QIZHONGZHIDOUD2ZUOWEILEIJIBANNIANXIAOLIANGPAIZAIQUANQIUCHANGXIAODIANDONGQICHETOP 20PAIXINGBANGDECHEXING,ZAIQUNIAN6YUEFENXINZHENGCESHISHIHOU,QIYIGEYUEJINMAICHULE27LIANGCHE。


边锋游戏XIAOLIANGSUOSHUIHOU,ZHIDOUQICHECHENGWEILELVXIANDAOXIADEQIYE。GAIGONGSIBEIBAOCHUXIANCAIWUWENTI,JITUOQIANDAIKUAN,SHEJIKUANXIANGGAODA2YIRENMINBI,YINCIBEIGONGHUOQIYEGAOSHANGFATING,ERZAILVXINGSHIJIANNEIWEINENGZHIFUTUOQIANKUANXIANG,ZHIDOUBEIFAYUANPANJUELIERULE“SHIXINREN”MINGDAN,LINGRENXIXU。BUTIEZHENGCETUIPODEYINGXIANGZHIDA,KEJIANYIBAN。


YUCITONGSHI,YEYOUYIXIEQIYEZUOCHULEGAIBIAN,ZHENDUIYUANLAICHANPINJIEGOUDANYIHUAJINXINGGAIGE,DIAOZHENGCHANPINJIEGOU,YIHUOZHEZAIYUANLAICHANPINDEJICHUSHANGJINXINGSHENGJI,YITUZAISHOUJIAQIFUBUDADEJICHUSHANG,JIANGCHANPINYOUHUAZUOCHUMANZUBUTIEZHENGCEDEQICHE。


边锋游戏BEIQIZAIQUNIANXUANBUTINGCHANECXILIEZHIHOU,JIUKAISHIZOUXIANGZHONGGAODUANSHICHANG,MUQIANZHUYAOXIAOSHOUJIAGEZAI10WANYUANYISHANG、XUHANG400kmYISHANGDEEU5HEEX5CHEXING。BEIQINEIBURENYUANYEZAIJIESHOUCAIFANGSHIBIAOSHI“JINNIANZHUDAODESHIEX5、EU5、EX3、EU7DENGZHONGGAODUANCHEXING,QUANNIANMUBIAOAJIYISHANGCHEXINGXIAOLIANGZHANBIDADAO50%,PINGJUNSHOUJIACHAOGUO10WANYUAN。”


QIRUIXIAOMAYIZEJIANGQICHEZAIYUANLAIDEJICHUSHANGZUOSHENGJI,RUJINQIXINKUANQICHEDAZAIDESHI35kWhDEGAOXINGNENGDIANCHI,GUANFANGCHENGGONGKUANGXUHANGKEDA301km,KONGCHONG30FENZHONGJIUNENGCHONGDIANZHI80%,CIWAIQIXINKUANQICHEHAIPEIBEILEZIDONGBOCHE、SHANGPOFUZHUDENGADASDEFUZHUJIASHIXITONG,GAICHEDESHOUJIAZAIBUTIEZHIHOUWEI5.98WAN-7.98WANYUANZHIJIAN。


边锋游戏BUGUOZHENGCHECHANGMENDECHANPINJIEGOUDIAOZHENGGUOCHENGYIJICHELIANGSHENGJIZHILUBINGFEIYIFANFENGSHUN,JIHUACONGDIDUANZOUSHANGGAODUANLUXIANDEBEIQIJIUYUDAOLEJISHUJILEIBUGOU、CHANYELIANZIYUANBUZUDEWENTI。QINEIBURENYUANZHIYAN:“YOUYUDANGQIANCHANYEPEITAOHUANJINGSHANGWEICHENGSHU,GAONENGLIANGMIDUDEGAOXINGNENGDIANXINZIYUANBUZU,DAOZHILEXIANJIEDUANZHONGGAODUANCHANPINGONGHUOBUZU。”


边锋游戏ERZAIQICHEYUANLAIDEJICHUSHANGZUOSHENGJIDEQIRUIXIAOMAYI,MUQIANKANSIYILUSHUNCHANG,DANSUIZHEQICHEGONGYINGLIANSHANGYIXIECAILIAODEJIAGESHANGZHANG,RUHEZUOHAOCHENGBENKONGZHI,CONGZHANGQILAIKANSHIDUIQIXUANZEZHEITIAOLUJINGDEZUIDAKAOYAN。


边锋游戏CHULEJIAGEDIYU10WANYUANYIXIADECHEXING,BUTIEZHENGCETUIPODUIYUDISUDIANDONGQICHEDEYINGXIANGBINGBUDA,GAICHESHOUJIABENSHENJIAODI,JIBIANMEIYOUSHICHANGBUTIE,XIAOFEIZHEYENENGGOUCHENGDANFEIYONG,DANGUANJIANDEWENTIZAIYUDISUDIANDONGCHEDEANQUANXINGMEIYOUBAOZHANG,JIERDAOZHILEXIANZHIZHENGCEDECHUTAI,WEILAITAHENKENENGMEIYOUSHENGCUNDEKONGJIAN。


边锋游戏GENJUXIANGGUANSHUJUXIANSHI,JINJINIANYILAI,YOUDISUDIANDONGCHEYINFADEJIAOTONGSHIGUDUODA83WANQI,BINGQIEDAOZHILE1.8WANRENSIWANG、18.6WANRENSHOUSHANG。JINQIHEBEIYILIANG“LAONIANDAIBUCHE”YINFAJIAOTONGSHIGULIANZHUANG11RENCHENGWEILEJIAODIAN,DISUDIANDONGCHEYECHENGWEILEHUOZHENJIASHIDE“MALUSHASHOU”。


QUNIAN11YUE,GONGXINBUDENGLIUBUWEILIANHEFAWEN《GUANYUJIAQIANGDISUDIANDONGCHEGUANLIDETONGZHI》ZHONGMINGQUETICHU,DUIYUDISUDIANDONGCHEYAO“SHENGJIYIPI、GUIFANYIPI、TAOTAIYIPI”,YANGEJINZHIGEDIFANGXINZENGDISUDIANDONGCHECHANNENG,YAOQIUQIYECONG2019NIAN1YUEQIZANTINGSHENGCHAN,DENGDAIGUOBIAOFABU,DISUDIANDONGCHEYEYOUCIJIJIANGZOUXIANG“JIESHU”。


DIDUANXINNENGYUANQICHEQIYENENGFOUAOGUOZHEIGEDONGTIAN,CHENGWEILEYIGEKAOYAN。ERZUOWEIGANGXUDEDIDUANXINNENGYUANQICHESHICHANG,SUOYOUDE“CHULU”ZHENDEDOUBEIDUSILEMA?


SHISHIBINGFEIRUCI。


边锋游戏CHULEQIANMIANTIDAODEDUIDIDUANDIANDONGQICHEJINXINGSHENGJIZHIWAI,ZUOWEIXINNENGYUANLINGYUZUIDIDUAN、DUIJISHUYAOQIUZUIDIDEA00JICHUNDIANDONGCHE,CONGJISHU、SHICHANG、CHENGBENKONGZHIDENGJIGEFANGMIANERYAN,TASHIYUANLAIDISUDIANDONGQICHECHEQIHEDIDUANXINNENGYUANQICHECHEQIZUIRONGYISHIXIAN“JUEDIFANJI”DELUJING,YEJIYOUKENENGCHENGWEIXINNENGYUANQICHELINGYUXIAYIGELANHAISHICHANG。


SHUJUXIANSHI,2019NIANDIYIJIDUCHUNDIANDONGQICHEXIAOLIANGDADAO22.7WANLIANG,QIZHONG1JICHEXIAOLIANGZHANBIZUIDUO,WEI11.3WANLIANG,QICIJIUSHIA00JICHUNDIANDONGCHEXING,XIAOLIANGWEI5.2WANLIANG,ZHANBIDA23%。YENEIBUSHAORENSHIYEDUIA00JISHICHANGBIAOSHIKANHAO,YOURENJIUBIAOSHI,ZIJIGONGSIDEYIKUANA00JIDIANDONGCHEBUDANDENGSHANGLE《DI19PIMULU》,BINGQIEXUHANGLICHENGDADAOLE300kmYISHANG,SUIRANCHUNDIANDONGCHEYUEZUOYUEDASHIFAZHANQUSHI,DANYANXIAGAOPINZHIA00JICHUNDIANDONGCHERENGRANYOUGUANGKUODEFAZHANKONGJIAN。


CONGCHUANTONGRANYOUCHEDESHICHANGFENBULAIKAN,JINGUANZHONGGAODUANQICHERENGSHIZHULIU,DANZAICHUANTONGRANYOUCHESHICHANG,DIDUANQICHEPINPAIRUWULINGHONGGUANG、QIYADENGRENGYONGYOUWENDINGDESHICHANG,ERXINNENGYUANQICHELINGYUSHIFOUYENENGKAIPICHUZHEIYANGYIKUAILINGDI,RANGJISHUPUHUIGENGDUOREN,RENGZHIDEQIDAI。


稿件来源: 镁客网
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