边锋游戏

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“双积分”压力来袭 众车企寻对策
2017-07-27 09:54:00
关键词:新能源汽车双积分

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   对策一:单打独斗

  LEISIBIYADI、BEIQIZHEIYANGDEQIYE,YOUYUQIZAIXINNENGYUANQICHEFANGMIANBUJUJIAOZAO,MUQIANYIZAIXINNENGYUANQICHEYANFA、ZHIZAOFANGMIANXINGCHENGLEYIDINGDEGUIMOYUJICHU,ZAIDIXIAOBUFENRANYOUCHEJIFENHOU,RENGHUIYOUYIDINGLIANGDEXINNENGYUANQICHEJIFENYINGYU。ZHEIXIEZIZHUPINPAIDUIYU“SHUANGJIFEN”ZHENGCEDEKANFA,JIZHEZAICAIFANGBEIQIXINNENGYUANSHI,DUIFANGBINGMEIYOUHUIYING。QIRUIQICHEXINWENFAYANRENWANGWEIBIAOSHI,MUQIANHAICHUYUYANJIUZHENGCEJIEDUAN,BUFANGBIANPINGLUN。

  ZUOWEIGUONEIXINNENGYUANQICHELINGYUQIBUJIAOZAODEBIYADI,QIMIANDUI“SHUANGJIFEN”DEBIAOXIANSHIFENCONGRONG。BIYADIQICHEXIAOSHOUYOUXIANGONGSIZONGJINGLIZHULIDUGUOZHONGBIAOSHI:“DUIHENDUOQIYELAISHUO,MIANDUI8%DEXINNENGYUANQICHEJIFENBILIYAOQIUHUODUOHUOSHAOHUIYOUYALI,DANBIYADIDADAOYAOQIUDENANDUBINGBUDA。”2016NIAN,BIYADIGONGXIAOSHOUPHEVCHANPIN45433LIANG,EVCHANPIN32632LIANG,RUGUOYIPHEVCHANPIN2FEN、EVCHANPIN3FENJISUAN,BIYADIYONGYOUDEXINNENGYUANQICHEZHENGJIFENYIJINGCHAOGUO18WANFEN。CONGBIYADIMUQIANZONGTIXIAOLIANGLAIKAN,YIKAOJIYOUNENGLIBUDANZUYIYINGDUI“SHUANGJIFEN”ZHENGCE,HAIYUANYUANCHAOCHUBIYADIDEZISHENXUQIU。

  BEIQIYESHIRUCI,2016NIANBEIJINGPINPAI(HANSHENBAO、BEIJINGHEWEIWANG)GONGXIAOSHOUCHUANTONGQICHE45.7WANLIANG,XUYAOYUE3.66WANXINNENGYUANQICHEJIFEN。RUGUOANZHAOMEILIANGCHUNDIANDONGQICHE3FENJISUAN,BEIQIZIZHUPINPAIDAYUEXUYAOSHENGCHAN1.22WANLIANGCHUNDIANDONGQICHE。GENJUBEIJINGQICHEPILUDE2016NIANNIANBAO,QIQUANNIANSHIXIANCHUNDIANDONGQICHEXIAOSHOU4.8WANLIANG。QIXINNENGYUANQICHEJIFENBUJINKEYIMANZU8%DEXINNENGYUANQICHEZHANBIYAOQIU,HAIKEDIXIAOBEIQIJITUANCHUANTONGQICHECHANSHENGDEFUJIFEN,SHENZHIYOUYINGYUJIFENKEGONGDUIWAIJIAOYI。

边锋游戏  KEXINGXINGZHISHU:★★★★★

  对策二:买分应急

边锋游戏  QUDEXINNENGYUANQICHEZHENGJIFENYOULIANGTIAOLUJING,YISHIZENGJIAXINNENGYUANQICHECHANLIANG,ERSHITIGAODANCHEXUSHILICHENG,DANZENGJIACHANLIANGHETIGAOXUSHILICHENG,DOUHUIDAOZHITOUZIYUCHENGBENZENGJIA。

边锋游戏  “KAOLVDAOMUQIANSHICHANGDEJIESHOUCHENGDU,CHEQITOUZIXINNENGYUANQICHEHUIBIJIAOSHENZHONG,RUDAIMULEYUBIYADITUICHUDETENGSHIQICHE,TOUZIJINEGAODA30YIYUAN,DANMUQIANRENGRANMEIYOUSHOUHUITOUZI。”18RI,YIWEIKUAGUOGONGSIDEGAOCENGZAIJIESHOUCAIFANGSHIBIAOSHI。

边锋游戏  TIGAOXUSHILICHENGSHICHEQIHUODEXINNENGYUANQICHEJIFENYOUXIAOTUJINGZHIYI。SHANGSHURENSHIBIAOSHI:“XINNENGYUANQICHECHANYEMUQIANYINGLIJIAONAN,CHUANTONGQIYEZAIBAOZHENGWEICHIXIANYOUYUNYINGJICHUSHANG,CAINENGDUIXINNENGYUANQICHECHANYEJINXINGTOUZI,DANZHEIZHONGTOUZIRENGCUNZAIZHUDUOBUQUEDINGXING,DAXINGQIYEHAINENGZHICHENGZHEIZHONGZHUANXING,DANZHONGXIAOQIYEDEYALIHUIGENGDA,TONGSHIBUPAICHUCHEQIXUBAOXUSHILICHENG,HUOGUODUZENGJIADIANCHIYITIGAOXUSHILICHENGDEKENENG。”

  GUOJIA“863”JIENENGYUXINNENGYUANQICHEZHONGDAXIANGMUJIANLIZIXUNZHUANJIAZUZUZHANGWANGBINGGANGBIAOSHI:“BANSUIJIFENZHENGCEDEZHUBULUODI,BUFENCHEQIYINGWEIZHIQIANDEZHANLVEJUECEMAIDAN。MUQIANLAIKAN,NEIXIEWULUNSHIZAICHUNDIANDONGHAISHICHADIANSHIHUNDONGCHEXINGSHANGMEIYOUBUJUDECHUANTONGCHEQI,JIANGCHENGWEIWEILAIXINNENGYUANQICHEJIFENSHICHANGSHANGDEZHUYAOGOUMAIZHE。”

  CHULEBEIQI、BIYADIDENGSHAOSHUZAIXINNENGYUANQICHELINGYUBUJUJIAOZAODEZIZHUPINPAIHUISHOUYICIZHENGCEWAI,BUSHAOCHEQIRENGJIANGMIANDUIJIAODADEJIFENYALI。MUQIAN,XIAOLIANGYIZHIPAIZAIQIANLIEDENANBEIDAZHONG、SHANGQITONGYONGHESHANGQITONGYONGWULINGDENIANCHANXIAOLIANGDOUYIDADAOHUOJIEJIN200WANLIANG,ZHANGAN、BEIJINGXIANDAIYIJIDONGFENGRICHANDENGCHEQIDENIANCHANXIAOLIANGYEJUNYITUPO100WANLIANG。BUGUO,CHUZHANGANQICHEZAIXINNENGYUANQICHELINGYUYOUSUOJIANSHUWAI,QITAQIYEJIBENMEIYOUDONGZUO,ZAIWEILAIDE“SHUANGJIFEN”ZHENGCETIXIXIA,JIANGHUICHENGWEIGOUMAIXINNENGYUANQICHEJIFENDEDAHU。

  KEXINGXINGZHISHU:★★★☆☆

  对策三:联姻低端

  DUIYU“SHUANGJIFEN”ZHENGCE,YEYOUBUSHAOYENEIRENSHIRENWEI,CHUTAICIZHENGCEDECHUZHONGSHITICHANGQIYEJIENENGJIANPAIHEFAZHANXINNENGYUANQICHE,BINGBUSHIFAZHANJIFENJIAOYI。QUANGUOCHENGYONGCHESHICHANGXINXILIANXIHUIMISHUZHANGCUIDONGSHUZHICHU:“DUANQINEICHEQIKENENGXUYAOGOUMAIBUFENJIFEN,ZHANGQIERYANHAISHIKUAISUBUJUXINNENGYUANQICHECHANPIN。”

  DUIYUYIZHIZHUANZHUYUCHUANTONGRANYOUQICHESHENGCHANYUXIAOSHOUERMEIYOUZAIXINNENGYUANQICHEFANGMIANJIJIBUJUDECHEQIERYAN,CHULEGOUMAIJIFENWAI,WEILESHIXIANKUAISUBUJUXINNENGYUANQICHELINGYU,YOUDECHEQIXUANZEYUDISUDIANDONGCHEQIYEHEZIDEFANGSHI。

  YIZHANGCHENGQICHEWEILI,YOUYUZHANGCHENGQICHEZHUDAGAOYOUHAODESUVSHICHANG,MEIYOUXINNENGYUANQICHECHANLIANGZUOWEIZHICHENG,QUNIANYI27WANDEYOUHAOFUJIFENCHENGWEIGUONEIZUIDAFUJIFENCHEQI。MUQIANKANLAI,ZHANGCHENGQICHEJIANGZAOSHOUWEILAI“SHUANGJIFEN”ZHENGCEYANZHONGDEFUMIANYINGXIANG。

  SUIRANZHANGCHENGQICHEPINGJIESUVSHICHANGDEKUAISUZENGZHANG,2016NIANSHIXIANLENIANXIAOBAIWANLIANGDEMUBIAO,DANZAIXINNENGYUANQICHEFANGMIANQUERENGSHIKONGBAI。JINJINIAN,ZHANGAN、JILI、GUANGQI、SHANGQI、QIRUIDENGDOUZAIJIAKUAIFAZHANXINNENGYUANQICHE,WEIDUZHANGCHENGQICHEQUESHAOXINNENGYUANQICHECHANPIN。

  SHUJUXIANSHI,2016NIANZHANGCHENGQICHELEIJIXIAOLIANGDADAO107.45WANLIANG,CHAOEWANCHENGJIDINGNIANDUMUBIAO,DANXINNENGYUANQICHEXIAOLIANGWEILING。ZHIDEGUANZHUDESHI,2020NIANWOGUOJIANGSHISHIZUIXINDEPAIFANGBIAOZHUNHEYOUHAOBIAOZHUN,YEJIEYUCEZHEIJIANGCHENGWEIBUFENQIYEDE“SHENGSIXIAN”。“GUOLIUBIAOZHUN”XIANZHIYAOQIUDAFUTIGAO,TONGSHICHEQIHAIYAOYINGDUI5L/100GONGLIDEYOUHAOMUBIAOZHI。LIANGGEBIAOZHUNDETONGSHISHISHIDUIQIYEDETIAOZHANBUYANERYU,DUIYUZHUDASUVDEZHANGCHENGQICHEYALIGENGDA。

  DUICI,YIXIANGDUIXINNENGYUANQICHEBUTAIZHONGSHIDEZHANGCHENGQICHEYESHOUCIDUIWAIXUANBU,JIANGTOURU300YIYUANKUOZHANXINNENGYUANQICHECHANPINZHENRONG。2017NIAN5YUE,ZHANGCHENGQICHEDESHOUKUANXINNENGYUANQICHEZHANGCHENGC30EVSHANGSHI,KEWEISHANSHANLAICHI。

边锋游戏  YENEIPUBIANRENWEI,CICIZHANGCHENGQICHEYUHEBEIYUJIEHEZI,WUYIJIANGJIANSHAOZHANGCHENGQICHEYOUHAOXIANZHIDEYALI,XUNSUMIBUZHANGCHENGQICHEZAIXINNENGYUANQICHEBANKUAISHANGDELIESHI。

边锋游戏  KEXINGXINGZHISHU:★★☆☆☆

  对策四:合资抱团

  ZAI“SHUANGJIFEN”ZHENGCEDEYALIXIA,YOUWAIZIPINPAIWEILE“TUJIDABIAO”,KAISHIXUNQIUYUGUONEIPAIMINGKAOQIANDEXINNENGYUANQICHEQIYEHEZI。QIZHONG,DAZHONGYUJIANGHUAIDEHEZIJIUSHIDIANXINGANLI。

  RUGUOJINCONGXINNENGYUANQICHEJIFENJIAODUKAOLV,ZAI2018、2019、2020NIAN,JIASHEJIANGDAZHONGZHONGGUOZUOWEIYIGEZHENGTI,JISUANRANYOUCHECHANLIANGJIANGWEI400WAN、450WAN、500WANLIANGDEHUA,YIJU8%、10%、12%DEXINNENGYUANQICHEJIFENBILIYAOQIU,DAZHONGZHONGGUOZHEISANNIANSUOXUYAODEXINNENGYUANQICHEJIFENJIANGFENBIEWEI32WANFEN、45WANFENHE60WANFEN。

边锋游戏  GENJUDAZHONGQICHEGUIHUADECHUNDIANDONGCHEXUSHILICHENG300GONGLIZUOYOU(SHIYONGJIANGHUAIPINGTAIDEHUA,YIJUJIANGHUAIPINGTAIDEGUIHUA2020NIANQIANYEDOUSHI300GONGLIXUSHI),ANZHAOXINNENGYUANQICHEJIFENBIAOZHUN,ZAI250km≤R<350kmZHIJIANMEILIANGCHE4FENLAIJISUAN,DAZHONGZHONGGUOZAIZHEISANNIANLIJIANGFENBIEXUYAOSHENGCHAN8WAN、11.25WANHE15WANLIANGCHUNDIANDONGQICHECAINENGMANZUYAOQIU。

  CONGMUQIANDAZHONGXINNENGYUANQICHEYINIANCHANXIAOYILIANGBAILIANGDESHUIPINGLAIPANDUAN(JUEDABUFENHAISHICHADIANSHIHUNHEDONGLI,MEILIANGCHANSHENGDEJIFENZHIYOU2FEN),2018~2020NIANYAOXIAOSHOU8WAN~15WANDECHUNDIANDONGQICHEHUOZHE16WAN~30WANCHADIANSHIHUNHEDONGLIQICHE,YALIFEITONGXIAOKE。CANZHAOMUQIANDAZHONGQICHEZAIHUAXINNENGYUANQICHECHANXIAOGUIMO,JUEWUKENENGZAIJINQIDACHENGZHEIYIJIFENMUBIAO。

  ZAI2018NIAN~2020NIAN,RUGUOJIANGHUAICHENGYONGCHEXIAOLIANGDADAO47WAN~67WANLIANG,CULVEGUSUAN,JIANGHUAIQICHEZAI2018NIAN~2020NIANJIANGCHANSHENGDAYUE20WAN~50WANDEXINNENGYUANJIFEN,YUANGAOYUQIXUYAODE4WAN~8WANXINNENGYUANQICHEJIFENYAOQIU,ZHEIYANGJIUNENGCHANSHENG15WAN~40WANDEXINNENGYUANQICHEJIFENYINGYU,ZHEIZUYIMANZUDAZHONGQICHENEISANNIAN18WAN~30WANXINNENGYUANQICHEJIFENDEQUEKOU。

  XUANZEYUJIANGHUAIHEZI,DAZHONGKEYIZAIXINNENGYUANQICHELINGYUHUOQUJIAODADESHOUYI——MIZUZHENGUIDEXINNENGYUANQICHEJIFEN。TONGSHI,ZAISHUANGFANGHEZIXIEYIZHONGYETEBIEQIANGDIAO,DAZHONGQICHEDUIHEZIGONGSICHANSHENGDEXINNENGYUANQICHEJIFENXIANGYOUYOUXIANGOUMAIQUAN。

  TONGYANG,BENCHIQICHEMUGONGSIDAIMULEBENCHIZAIYUBEIQIQIANSHUXINNENGYUANXIANGGUANTOUZIXIEYIZHONG,BAOHANLERUGUBEIQIXINNENGYUANHEDAORUXINNENGYUANCHANPINZHIHEZIGONGSIDENGNEIRONG,LIQIUJIANSHAO“SHUANGJIFEN”ZHENGCESHISHIHOUDUIQICHUANTONGCHEXIAOSHOUDEYINGXIANG。

  KEXINGXINGZHISHU:★★★★☆

  对策五:贴牌代工

  XINNENGYUANQICHESHICHANGHAISHUYULANHAISHICHANG,BUJINXIYINLEGEDACHEQI,GENGXIYINLEQICHEXINGYEYIWAIDESHILIKUAJIEJINRU。JINJINIANLAI,XUDUOMEIYOUZAOCHEJINGYANDEQIYE,SHENZHISHICHUANGYETUANDUIKUAJIEJINRUQICHEXINGYE,RUHEXIEQICHE、YOUXIA、ZHICHEYOUXINGDENGHULIANWANGQIYE,MUBIAOWUYILIWAIDOUSHIXINNENGYUANQICHE。KEYISHUO,YIHULIANWANGZAOCHEZHIMING,KUAJIEZAOCHEDEZHEIBUFENXINSHILIYIJINGCHENGWEIXINNENGYUANQICHESHICHANGZHONGBUKEHUSHIDELILIANG。

边锋游戏  DANYENEIPUBIANRENWEI,DUIYUHULIANWANGZAOCHEQIYEERYAN,QUEFACHUANTONGCHEQIDEZAOCHEJINGYAN、ZIJINBAOZHANGHESHENGCHANZIZHI,YIJIYINGLIFANGSHIBUSHENMINGLANGDENGYINSU,JIANGZUAIHULIANWANGZAOCHEQIYEMENGXIANGDESHIXIAN。QIZHONGSHENGCHANZIZHIDEHUODESHIZUIDADENANTI。

边锋游戏  MIANDUIYIXILIEWENTI,HULIANWANGZAOCHEQIYEYEYOUGEZIDEYINGDUIFANGSHI。HULIANWANGGONGSIDETEZHIJIUSHI“KUAI”,JIEZHIMUQIAN,LESHIQICHEYIJINGKAILEBUXIA20CHANGFABUHUI,GAINIANCHESHUCILIANGXIANG;HEXIEFUTENGYEJINRULEJIASUXINARENCAIDEJIEDUAN;YULAIQICHEYUJIANGHUAIQICHEDACHENGLEZHANLVEHEZUO。

边锋游戏  DUIBIZHEIXIEHULIANWANGQIYEDEXINDONGZUOBUTONGZHICHUKEYIFAXIAN,YOUQIZAISHENGCHANFANGSHIDEXUANZESHANG。YOUYUMUQIANHULIANWANGZAOCHEQIYESHANGMEIYOUHUODEZHENGCHESHENGCHANZIZHIDEXIANLI,BUFENQIYEYIJIUXUANZESHENQINGZIZHI、ZIJIANGONGCHANG;DANBUFENQIYEYIJINGKAISHIXUANZEWEITUOCHUANTONGQICHEQIYEDAIGONG。YULAIQICHEYUJIANGHUAIQICHEDEHEZUOJIUSHIDIANXING。

边锋游戏  JULEJIE,YULAIQICHEDESHENGCHANXIANSHIJIANGHUAIQICHEZHUANMENWEIQIDAZAO,SHENGCHANXIANGUANLIRENYUANJIANGQUANBUYOUYULAIQICHEPAIZHU,JINXINGQUANCHENGBAKONGHEJIANDU,YIBAOZHANGYULAIQICHEDECHANPINYIZHIXING。YULAIQICHEYUJIANGHUAIQICHEDEHEZUO,BIAOZHIZHEHULIANWANGZAOCHEQIYEYUCHUANTONGZHENGCHECHANGHEZUOZAOCHEXINMOSHIDEDANSHENG。ZAIZHEIZHONGQUANXINHEZUOMOSHIZHONG,HULIANWANGZAOCHEQIYECONGSHISHEJIYUYINGXIAO,CHUANTONGZHENGCHECHANGFUZECONGCHANPINYANFADAOSHENGCHANHUANJIEDECANYUHEZHICHI。JIEZHIMUQIAN,YULAIQICHESHI“HULIANWANGZAOCHE”FANCHOUNEIWEIYIYIJIADUISHENGCHANFANGSHI、CHANPINSHANGSHISHIJIANDENGJICHUMINGQUESHIJIANBIAODEHULIANWANGZAOCHEQIYE。

  KEXINGXINGZHISHU:★★★☆☆

  对策六:各取所需

  JINNIANYILAI,XINNENGYUANQICHESHENGCHANZIZHIFAFANGSUDUMINGXIANTISU,GEJIASHENGCHANQIYEJUNZAIZHENGDUO“CHUANGKOUQI”。MUQIAN,FAGAIWEIYIPIFUDE15JIAXINNENGYUANCHESHENGCHANQIYEZHONG,GUIHUAZONGCHANNENGYIJINGCHAOGUO80WANLIANG,ZONGTOUZIJIANGCHAOGUO270YIYUAN。ZAIZHEI15JIAQIYEZHONG,JIYOUXIANGBEIQIXINNENGYUAN、QIRUIXINNENGYUANZHEIYANGDEXINNENGYUANQICHEYANFA、ZHIZAOJINGYANFENGFUDECHUANTONGZHENGCHEQIYE,YEYOUXIANGWANXIANGJITUAN、GUONENGXINNENGYUANDENGQUEFAZHENGCHEZHIZAOJINGYANDEXINQIYE。

边锋游戏  DUIYUQUEFAQICHEYANFA、ZHIZAOJINGYANDEXINJINXINNENGYUANCHEQIERYAN,MIANDUIJINGZHENGJILIEDESHICHANG,RUHEZAIDUANQINEIXINGCHENGZHANDOULI,SHITAMENJIDAIJIEJUEDEWENTI。TONGSHI,SUIZHEWEILAI《GUANLIBANFA》DEZHENGSHILUODI,“SHUANGJIFEN”ZHENGCEDEZHENGSHISHISHI,LIUJITAMENDESHIJIANYUEFAJINPO。

  ZAIZHEIYANGDEBEIJINGXIA,XINJINXINNENGYUANCHEQIKEYITONGGUOYUGUONEIYONGYOUZAOCHEJINGYANDECHEQIZHANKAIHEZUO,GANZAI“SHUANGJIFEN”ZHENGCEZUICHUSHISHIDEQIANJINIANZHONG,KUAISUTOUCHANYIXINGCHENGZHANDOULI,ZHUANQUXINNENGYUANQICHEJIFEN。SUIRANZHEIZHONGLEISITESILAZAIMEIGUODESHENGCHANFANGSHIZAIGUONEIHAIWEICHUXIAN,DANSHIRUGUOMINGNIAN“SHUANGJIFEN”ZHENGCERUQISHISHI,YUJIYIXIEXINJINXINNENGYUANCHEQIJIANGHUIJINXINGCHANGSHI。

  KEXINGXINGZHISHU:★☆☆☆☆


稿件来源: 中国汽车报
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