边锋游戏

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北汽集团徐和谊:让新能源汽车成为中国制造业的第四张“名片”
2017-01-14 17:51:00
关键词:百人会2017百人会

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TUWEIBEIJINGQICHEJITUANDONGSHIZHANGXUHEYIFABIAOYANJIANG


边锋游戏  ZUNJINGDECHENQINGTAIZHUREN,GEWEILINGDAO、GEWEIQIYEJIA。CHUNHUIDADI,WANXIANGGENGXIN,ZHEISHIZHONGGUOXINNENGYUANQICHEDECHUNTIAN。CONG2014NIANDEXIAOHECHULU,DAO2015NIANDEJIJULASHENG,ZAIDAO2016NIANDEGAOWEIFANGLIANG,KEYISHUOJINGGUOSANNIANDEXUSHI,ZHONGGUOXINNENGYUANQICHEXINGYEDEJIBENMIANFASHENGLEZHONGDABIANHUA。NIUSHIDEGEJUJIBENQUEDING,ANZHAO2016NIAN10YUEFENFABUDEJIENENGYUXINNENGYUANQICHEJISHULUXIANTUTICHUDECHANXIAOMUBIAO,“SHISANWU”、“SHISIWU”HE“SHIWUWU”QIJIAN,ZHONGGUOXINNENGYUANQICHEDENIANJUNZENGZHANGJIANGFENBIEDADAO90.5%、30%HE33%,ZHONGGUOQICHEGONGYEYIJINGJINRUDAOLEYIGEDIANDONGHUAZHUANXINGDEXINSHIDAI,JIBENSHIJICHUDE“HUANGJINSHINIAN”ZHIHOU,XIAYIGEFENGKOUJIJIANGDAOLAI。

  HAOWUYIWEN,ZHEISHIZHONGGUOQICHEGONGYEYOUDADAOQIANGDELISHIXINGJIYU,SHIZHONGGUOQICHEQIYECONGZHUISUIZHEDAOLINGPAOZHEDEJUEDINGXINGZHANYI,DANGQIANZHONGGUOXINNENGYUANQICHEXINGYEZHENGZAIFASHENGYIXIEXINDEQUSHIXINGBIANHUA,ZHIDEGUANZHU。WOMENZONGJIELEYIXIAZHEIXIEBIANHUA,YOUSANGEFANGMIANDETEDIAN:

  一是市场的形态改变了。

边锋游戏  CONGDAORUQIMAIXIANGKUAISUCHENGZHANGQI,GANGCAIOUYANGJIAOSHOUCHENGZHIWEICHENGZHANGQI,WOMENZAIQIANMIANJIALE“KUAISU”LIANGGEZI,YOUDAISHANGQUE。

边锋游戏  GERENQUDAIZHENGFU,CHENGWEIXIAOFEIZHUTI,CHANPINLICHENGWEIQIYEDAKAISHICHANGDEWEIYIYAOCHI,XINNENGYUANQICHECONGZHENGFUDESHIFANYUNYINGQIBU,BUDUANDIXIANGSIRENGOUCHEKAOLONG,LINJIEDIANYIJINGDAOLAI!YOUTONGJIBIAOMING,QUNIANSIRENGOUMAIXINNENGYUANQICHEDEBILIYIJINGDADAOLECHAOGUO50%,YUJIJINNIANJIANGJINYIBUTISHENGDAO70%ZUOYOU。DAJIAZHIDAOGERENGOUCHESHIDAISHICHANPINWEIWANGDESHIDAI,YAOZAIJINGZHENGZHONGSHENGCHU,JIUBIXUYIKEHUWEIZHONGXIN,YISHICHANGWEIDAOXIANG,SHUJIANGXIN,CHUJINGPIN。

  二是竞争的主体增加了。

  CONGSHAOSHUXIANXINGZHEDEJINGZHENG,YANBIANWEIQUANYUANJINGZHENG,QIEBIXUCHENGWEIYONGYOUTIXIJINGZHENGLIDEQUANNENGXINGXUANSHOU。GUONEIGEDAQIYEDOUFABULEXIONGXINBOBODEXINNENGYUANYEWUGUIHUA,BAOKUOZHEIXIEGUOJIDAPAI,BIRUSHUODAIMULE、DAZHONGDENGDENGKUAGUOPINPAI,TONGGUOHEZIQIANGHUALEZAIZHONGGUODEYEWUBUJU。HULIANWANGZAOCHEGENGSHIBUYUEERTONGDIXUANZEXINNENGYUANZUOWEIQIERUDIAN。YOUTONGJIBIAOMING,CONG2015NIANKAISHI,QUANGUOXINNENGYUANZHENGCHEDETOUZIXIANGMUCHAOGUO30GE,ZONGJINECHAOGUOLE1000YIYUAN,ZONGCHANNENGCHAOGUOLE300WANLIANG。DANGZHEIXIECHANNENGLUXUSHIFANG,XINNENGYUANQICHEXINGYEJIUJIANGJINRUDAOXIANGCHUANTONGQIYOUCHENEIYANGCANKUDEBAOHEJINGZHENGSHIDAI。DAONEIGESHIHOU,JINGZHENGJIANGHUIGUIBENYUAN,NEIJIUSHIJISHU、CHANPINHEFUWU。

  三是行业政策转向。

边锋游戏  CONGFUCHIBUTIEGUODUDAOJIANGUANYINDAO,ZHENGCEQUDONGRUOHUA、CHUANGXINQUDONGTUXIAN。ZUIJINYINIANYILAIWOGUOZHENGFUJIAOSEDINGWEICHUXIANLEMINGXIANDIAOZHENG,CHANYEZHENGCECHENGXIANCHUSIDAQUSHI:

  DIYI,TONGGUO《XINNENGYUANQICHEJIFENTONGBUGUANLIBANFA》HE《TANPEIEGUANLIBANFA》YINGZAOYANLIDEDAOBIHUANJING,POSHIZHENGCHEQIYEJIAKUAICONGCHUANTONGDEQIYOUCHEDAOXINNENGYUANQICHEDEZHUANXING;DIER,TONGGUOZHUNRU、XIAOSHOU、SHIYONGHUANJIEDEBIAOZHUNFABU,TIGAOXINGYEDEMENJIAN,JINGHUASHICHANGHUANJING;DISAN,TONGGUOBUTIETUIPOHESIRENCHONGDIANZHUANGDEPOJU,ZHUBUJIANGDIZHENGFUDUIXINNENGYUANCHANYEDEBAOHUXINGDEGANYULIDU,RANGSHICHANGFAHUIZHUDAOZUOYONG;DISI,TONGGUODIANCHIMULUHEJISHULUXIANTUDEFABU,YINDAOQIYEZHUZHONGGONGYINGLIANDEJIANSHEHEHEXINJISHUDEJILEI,BIMIANZOUCHUANTONGQIYOUCHELINGYUZHEIZHONG“BIANDIHEZI、YISHICHANGHUANJISHU”DEZHEIZHONGSUOWEIDE“LAOLU”。

边锋游戏  BENSHIJIDEQIANSHINIAN,KEYISHUOQIYOUCHEGAOSUZENGZHANG,CHENGJIULEZHONGGUOQICHECHANYEDEYOUXIAODAODA。JIEXIALAIDEZHEISHIWUNIAN,ZHONGGUODIANDONGCHEDEGAOSUZENGZHANGNENGFOUCHENGJIUZHONGGUOQICHECHANYEYOUDADAOQIANG?XIZONGSHUJIJIANG“FAZHANXINNENGYUANQICHESHIMAIXIANGQICHEQIANGGUODEBIYOUZHILU”,KEQIANGZONGLIYEJIANG,“FAZHANXINNENGYUANQICHE,SHIPEIYUXINDONGNENG,FAZHANXINJINGJIDEZHONGYAOZHUASHOU”。ZHONGGUOZHENGFUPINGJIEXINNENGYUANQICHE,TEBIESHICHUNDIANDONGQICHE,YINLINGCHANYESHENGJI,MOUQIUWANDAOCHAOCHE,SHIXIANQICHEXINGYEYOUDADAOQIANGDEYIYUANWUBIQIANGLIE。

边锋游戏  JIGAOTIE、TEGAOYAHEHEDIANZHIHOU,XINNENGYUANQICHEFEICHANGYOUXIWANGCHENGWEIZHONGGUOZHIZAOYEDEDISIZHANG“MINGPIAN”,ZHEIZHONGXIWANGNENGBUNENGBIANWEIXIANSHI?HAIXUYAOWOMENQUANTIQICHERENDEGONGTONGNULI。

边锋游戏  BEIQIJITUANZAIXINNENGYUANQICHELINGYUQIBUJIAOZAO,MUQIANYIJINGJIBENJIANLIQILEYIDINGDEXIANFAYOUSHI,BAXIANFAYOUSHIZHUANHUAWEILINGXIANYOUSHI,SHIWOMENJIANCHIBUXIEDEMUBIAO。ERYAOCHENGWEIYIGEZHENZHENGDELINGXIANZHE,ZHIYOUCHUANGXIN。CHUANGXINJIUSHICONGLINGDAOYI,JIUSHIYAOBAYIZHONGCONGLAIMEIYOUDESHENGCHANYAOSUHESHENGCHANTIAOJIAN,YONGQUANXINDEFANGSHIZUHEQILAI,QUCHUANGZAOXINCHANPIN,QUCHUANGZAOXINDESHENGCHANFANGSHIHESHANGYEMOSHI,QUKAIPIXINSHICHANG,QUZHENGHEZIYUAN,HUODEXINDEGENGYOUZHIGAOXIAODEHEZUOHUOBANHEGONGYINGSHANG,QUSHIXIANXINDEJIAZHICHUANGZAO。WOMENJIANGYICHUANGXINWEIZUIHEXINDEQUDONGLI,QUANSHENGUANZHU,JUJIAOJISHU,JUJIAOCHANPIN,JUJIAOZIYUAN,JUJIAOSHICHANG;YIXINWUPANGWUDEJUJIAOZHANLVE,DAZAOBEIQIXINNENGYUANDEHEXINJINGZHENGLI;YIZIZHUCHUANGXINDELINGYUNZHIZHI,SHIXIANBEIQIJITUANLINGPAODEMENGXIANG。

  借今天会议的机会,我也想简单地介绍一下北汽新能源的聚焦战略,也就是刚才谈到的四个聚焦:

  第一,聚焦技术。

  JUJIAOJISHUJIUSHIYAOSHIXIANDUIHEXINGUANJIANJISHUDEQUANFUGAI,XIAOCHUMANGDIAN。XINNENGYUANCHANYEZUIHEXINDEJISHUJIUSHI“SANDIAN”,CIWAICHONGDIANHEXUNENGJISHU、JIGUANGLEIDADENGQICHEJISHU,YIJIQINGLIANGHUADEXINCAILIAO,SHIMOHELIDENGSHANGYOUGUANJIANZIYUAN,YESHIWOMENXUYAOZHANGWODEHEXINJISHUHEZIYUAN。ZHEIXIEJISHUHEZIYUAN,SHIWOMENZAIXINNENGYUANQICHEXINGYELIZUDEBIXUPIN,WOMENZAINANYEBIXUGAN,ZAINANYEBIXUGANHAO!

  BEIQIJITUANGEXIANGGUANDEYEWUDANWEIYIJINGFENGONGXIEZUO,GESIQIZHI,DUIXINNENGYUANQICHEGUANJIANJISHUJINXINGGEGEJIPO。BEIQIJITUANJIANGZAIZHENGFUDEZHIDAOHEBANGZHUXIA,ZAIBEIJINGDEJINGJIKAIFAQU,JIANGDAZAOYIGESHIJIEJIDEXINNENGYUANQICHECHUANGXINKEJIZHONGXIN。TAYOUYANFACHUANGXINZHONGXIN、QUANQIUYINGXIAOZHONGXIN、PINPAITIYANZHONGXIN、LIANHECHUANGXINZHONGXINDENGWUDABUFENZUCHENG,JIANGJIANCHENGCONGYONGHUYANJIU、GAINIANSHEJI、QIANZHANJISHU、YANFASHIZHIDAOQUANQIUZIYUANZHENGHEQUANFUGAIDEQUANQIUHUAXINNENGYUANQICHECHUANGYECHUANGXINSHIFANJIDI。

  第二,聚焦产品。

  CHANPINSHIQIYEJIAZHIDEZUIZHONGCHENGXIAN,SHIWOMENXUNQIUKEHURENTONGDEWUZHIZAITI。GAODUQIHEYONGHUXUQIU,BEIYONGHUJIENA、RENTONGDECHANPINCAISHIYOUXIAODECHANPIN,YUHEZIHEWAIZIPINPAIDEXINNENGYUANQICHECHANPINXIANGBI,WOMENDECHANPINZAIXUHANGLICHENG、CHENGBENKONGZHI、ZHENGCHEPINZHI、CHANPINXIANDEFENGFUDUFANGMIAN,MUQIANHAICUNZAIZHEMINGXIANCHAJU。DAZAOXINNENGYUANQICHEDECHANPINLI,WOMENJIANGCONGYIXIAJIGEFANGMIANNULI:

  YISHININGLIAN,JIZHONGBEIQIJITUANDEYOUSHIZIYUAN,DAZAORUOGANKUANMINGXINGCHANPIN。

边锋游戏  ERSHIZUOHAOCHAYIHUADEWENZHANG,JINGQUEDIQIERUTEDINGDEXIFENSHICHANG。

  SANSHIZUOHAODIEDAICHUANGXIN,XIANGTESILANEIYANGBADUJUTESEDE“SANDIAN”JISHUHEZUIXINDEZHINENGHUA、WANGLIANHUA、QINGLIANGHUAJISHUYINGYONGDAOCHANPINZHONG,BINGGENJUXINNENGYUANDEJISHUTEDIAN,KAIFASHEJIQUANXINDECHEXINGPINGTAI。

  第三,聚焦资源。

  21SHIJIDEJINGZHENG,BUZAISHICHANPINDEJINGZHENG,YEBUZAISHIQUDAODEJINGZHENG,ERSHIZIYUANZHENGHENENGLIDEJINGZHENG。XINNENGYUANQICHEQUANCHANYELIANGENGZHANG、TILIANGDA,BAOKUOZHENGCHE、CHONGDIANJICHUSHESHI、ZHINENGWANGLIAN、WURENJIASHIYIJIXIAYOUYINGYONGZAINEI,ZHENGTIDESHICHANGGUIMOZAI10WANYIYUANYISHANG。

  RANERZIYUANSHIYOUXIANDE,YOUZHIDEZIYUANGENGWEIXIQUE,XINNENGYUANCHANYEZUOWEICHAOYANGCHANYE,ZIYUANDEBUJUYUCHUANTONGCHEWANQUANBUTONG,WOMENBIXUYAOMIQIEDIJIANKONGGUONEIWAIZUIXINDEJISHUDONGTAI,MIAOZHUNHEXINZIYUANHEXIQUEZIYUAN,TIQIANBUJU,JIANGQINARUDAOWOMENDESHENGTAIQUANZHIZHONG,BEIQIJITUANJIANGWEIRAOZHECHUANGXINLIAN、CHANYELIAN、SHICHANGLIAN、FUWULIANHEZIBENLIANZHEIWUDAMOKUAI,TONGGUOXINXINGJISHUDEFUHUA、CHENGZHANGXINGQIYEPEIYU、CHANYEBINGGOUZHENGHEDENGSHOUDUAN,SHIXIANGUANJIANHEXINJISHUDETUPOYULINGXIAN,DAZAOBEIQIXINNENGYUANDESHASHOUJIAN,MOUQIUZHANGYUANDEFAZHAN,SHIXIANDUICHUANTONGQICHECHANYEDEGENGTI。

  第四,聚焦市场。

边锋游戏  SHICHANGZHANYOULVSHIGUANXIDAOCHANPINDEGUANZHUDU、PINPAIYINGXIANGLIDEZHONGYAOYIHUAN,MUQIANWOMENZAIXINNENGYUANQICHESHICHANGDETUOZHAN、PINPAICHUANBO、XINDEYINGXIAOGONGJUDEYUNYONGYIJIYUKEHUDEGOUTONGFANGMIAN,KEYISHUOZANSHIZOUZAILEXINGYEDEQIANLIE。XIAYIJIEDUAN,WOMENZAIJIXUFAHUIZISHENYOUSHIDETONGSHI,HAIYAOJIAQIANGDUISHICHANGDEJINGGENGXIZUO,DUIBUTONGSHICHANGJINXINGFENBIEFUGAI,BUDUANKUODAZIJIDESHILIFANWEI。DUIGONGWUSHICHANG,WOMENJIANGGENJUGONGWUCHE、CHUZUCHE、CHENGSHIWULIU、CHENGSHIZULIN、CHENGSHIGONGJIAODENGBUTONGLINGYUDETEDIAN,BAGUILVZHUOMOTOU,ZAIPINZHICHAYIHUA、PINLEICHAYIHUAHEPINPAICHAYIHUASHANGZUOZUWENZHANG。DUIXINXINGSHICHANG,WOMENJIANGYINRUQICHEDEGONGXIANGLINIAN,ZUOHAOWANGYUECHESHICHANGKAIFA,DAZAOGUOMINCHE,QIERUJINGJIXINGCHUNDIANDONGQICHESHICHANG。TONGSHI,TONGGUORONGZIZULINDENGSHOUDUAN,DUITEDINGKEHUZIYUANJINXINGKAIFA。

  GEWEILINGDAO、GEWEIZHUANJIA、GEWEITONGREN,“YANGCHUNBUDEZE,WANWUSHENGGUANGHUI”,ZHONGGUOQICHECHANYEDEDIANDONGHUAZHUANXINGYIJINGDAMUKAIQI,XINSHIDAIJINZAIZHICHI,XINJIYUCHUSHOUKEJI,XINMENGXIANGZHIRIKEQI,RANGWOMENYIZILIGENGSHENG、JIANKUCHUANGYEDEJINQUZHIXIN,YIGANYURENXIN,YONGPANGAOFENGDELINGYUNZHIZHI,LUQIXIUZI,ZHENZHUASHIGAN,QUKAIPIYITIAOCHUANGXINFAZHANDEKANGZHUANGDADAO!

  XIEXIE!

  (GENJUFAYANZHENGLI,WEIJINGBENRENSHENYUE。)


稿件来源: 中国电动汽车百人会
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